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Affluent Christian Investor | October 18, 2017

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Spend More Time and Attention and Less Money on Valentine’s Day


Valentine’s Day can be an expensive day! Last year an estimated $19 billion was spent on this man-made holiday. As people who desire to steward well, yet show our love, we can find budget-friendly, creative alternatives to honor those we hold dear.

So here is my advice for not breaking the bank to honor your love:

  • Instead of going out, try cooking new recipes together.
  • Support a local coffee shop and try some new flavors.
  • Plan a walk, hike, or bike ride followed by a picnic together.
  • Borrow or rent a good movie and make some popcorn.
  • Play a board game.
  • Put your phones and computers away for an evening and give your full time and attention to one another – I know for my wife, the gift of serving her means much more than a giant teddy bear or box of chocolates.
  • When our children were young, Ann would give them little gifts that spoke of the greatest love. New Bibles, Scripture bookmarks, along with homemade heart cookies were sweet reminders of God’s love.
  • One couple we knew kept a Valentine Card, and gave it to one another each year with a new sentiment added. Now, that’s frugal and thoughtful!
  • The bottom line is to be thoughtful in the gifts you chose, not indulgent and lavish.
  • Maybe the most loving thing you can do this year is to stay on budget! You can do that with a little planning and prayer.

Above all, don’t feel pressured by others to spend a lot in the name of a Hallmark holiday. Stay on track with your financial goals!


Originally published on Handwriting on the Wall.

Chuck Bentley is CEO of Crown, a non-profit business and personal finance policy and educational organization, and author of “The S.A.L.T. Plan. How to Prepare for an Economic Crisis of Biblical Proportions” and “Root of Riches, What if everything you think about money is wrong?”


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