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Affluent Christian Investor | October 22, 2017

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How Easter Has Warped Into a Big Business and What You Can Do About That


We recognize good Friday tomorrow and Easter this Sunday. Regardless of how you choose to observe this holiday, may Christ be the center of your celebration.

The estimated spending on all Easter-related goods for 2016 was $14.6 billion. Of that, the amount spent on candy alone was estimated to be $2.1 billion. That’s a lot of chocolate bunnies, jelly beans, and peeps! Add in clothes, food, flowers, gifts, decorations, cards, and miscellaneous items, and you can see how this Christian holiday has warped into big business.

Over 300 years ago, Isaac Watts wrote the hymn, “When I Survey The Wondrous Cross”. It’s one of my favorite hymns because it’s filled with the wonder of Christ’s sacrifice and the recognition of our need for Him.

When I survey the wondrous Cross, On which the Prince of Glory died; My richest gain, I count but loss, And pour contempt on all my pride.

When I examine the lyrics of the hymn and read the Easter story with my family, I’m struck by the power of the sacrifice Christ made for every one of us. It makes all the candy, shopping, and Easter baskets seem trivial in comparison to the most extravagant, costly gift of all.

Love so amazing, so divine; Demands my soul, my life, my all.

Friends, let’s ponder the truth of these words and worship the One who is the Way, The Truth and the Life this Easter. Can you find one way to anonymously serve someone else over the next few days? What’s something that you can sacrifice as a reminder of Christ’s sacrifice for you? Maybe fasting from social media until Monday would help you reflect more on the wonderful gift Christ has given. Whatever you decide, love should be your motivation and worship the result.
He is Risen!


Originally published on Handwriting on the Wall.

Chuck Bentley is CEO of Crown, a non-profit business and personal finance policy and educational organization, and author of “The S.A.L.T. Plan. How to Prepare for an Economic Crisis of Biblical Proportions” and “Root of Riches, What if everything you think about money is wrong?”


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