Do Customers Want Corporations To ‘Virtue Signal’ About Politics?
A general survey by the consulting firm, Morning Consult, showed some surprising results when it comes to how the general public thinks about corporations making public pronouncements about the current crisis wracking our nation.
It turns out that people want companies to do something much more than they want them to say something. In fact, saying something such as issuing support for protestors on social media clocks in at a net negative. And that’s with the word choice specifying ‘protestors’ rather than a broader category which would also include rioters.
Helping small businesses to rebuild polls best of all, and looking beneath the hood and seeing the data broken down further, we see that it also receives both black and white support.
Donating to cleaning up the community also receives strong net positive coming in at second with a net 42% approval rate, and likewise receives both black and white support.
When we get away from doing towards saying, support drops off. The best of the lot being statements of support for both police and protestors.
One interesting detail is that as we move down towards straight social justice support or straight police support statements, we get more race bifurcation. In other words, a statement supporting politic gets you a net 7%, but that’s really at the cost of a -23% from black respondents netted against a +13% for whites. So even these net positives for statements which favor one or the other come about from the margin of splits between positive and negative along racial lines. Seems kind of risky.
Originally published on Townhall Finance.
Jerry Bowyer is a Forbes contributor, contributing editor of AffluentInvestor.com, and Senior Fellow in Business Economics at The Center for Cultural Leadership.
Jerry has compiled an impressive record as a leading thinker in finance and economics. He worked as an auditor and a tax consultant with Arthur Anderson, as Vice President of the Beechwood Company which is the family office associated with Federated Investors, and has consulted in various privatization efforts for Allegheny County, Pennsylvania. He founded the influential economic think tank, the Allegheny Institute, and has lectured extensively at universities, businesses and civic groups.
Jerry has been a member of three investment committees, among which is Benchmark Financial, Pittsburgh’s largest financial services firm. Jerry had been a regular commentator on Fox Business News and Fox News. He was formerly a CNBC Contributor, has guest-hosted “The Kudlow Report”, and has written for CNBC.com, National Review Online, and The Wall Street Journal, as well as many other publications. He is the author of The Bush Boom and more recently The Free Market Capitalist’s Survival Guide, published by HarperCollins. Jerry is the President of Bowyer Research.
Jerry consulted extensively with the Bush White House on matters pertaining to the recent economic crisis. He has been quoted in the New York Times, The Wall Street Journal, Forbes Magazine, The International Herald Tribune and various local newspapers. He has been a contributing editor of National Review Online, The New York Sun and Townhall Magazine. Jerry has hosted daily radio and TV programs and was one of the founding members of WQED’s On-Q Friday Roundtable. He has guest-hosted the Bill Bennett radio program as well as radio programs in Chicago, Dallas and Los Angeles.
Jerry is the former host of WorldView, a nationally syndicated Sunday-morning political talk show created on the model of Meet The Press. On WorldView, Jerry interviewed distinguished guests including the Vice President, Treasury Secretary, HUD Secretary, former Secretary of Sate Condoleezza Rice, former Presidential Advisor Carl Rove, former Attorney General Edwin Meese and publisher Steve Forbes.
Jerry has taught social ethics at Ottawa Theological Hall, public policy at Saint Vincent’s College, and guest lectured at Carnegie Mellon’s graduate Heinz School of Public Policy. In 1997 Jerry gave the commencement address at his alma mater, Robert Morris University. He was the youngest speaker in the history of the school, and the school received more requests for transcripts of Jerry’s speech than at any other time in its 120-year history.
Jerry lives in Pennsylvania with his wife, Susan, and the youngest three of their seven children.
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